The Conscious Cause for Sustainable Change

The motive behind DANYELLE was birthed when Danielle found herself in Jalisco, Mexico during the global lockdown due to the pandemic.

As an artist by nature and the proud Creative Director and Founder of the DANYELLE brand, Danielle DiNunzio has endured a multitude of obstacles; but through inextinguishable self-love, courage and determination, she has made her dream a reality.

Unlike the fashion industry’s big names, the DANYELLE difference is derived from its mission to form a more fair, equal, accessible world for everyone to prosper, regardless of their societal status or background.

After much contemplation and planning, she developed the brand’s business plan – to provide a solution to the surrounding poverty and sustainability strain caused by industrial overproduction and pollution.

The brand’s purpose was initiated by DiNunzio’s heart for humanitarianism and environmental friendliness, determined to demonstrate human compassion and planet kindness through her creative eye for fashion. Amid the pandemic, DiNunzio witnessed families without food or fresh drinking water and was stirred to make a difference in the lives of those in need throughout the local community.

Additionally, she made eco-friendly efforts in her production process to create a plant-based fashion line (the Cactus Collection) to utilize the earth’s renewable resources and reduce waste.

DANYELLE is a designer brand operating beyond a profit pursuit. It actively supports the welfare of humanity and the planet through its foundation, The (Y) Society.

By contributing 50% of every purchase to its foundation, the nonprofit works as an outreach for those in need and a partner to fellow foundations that do good for the planet and its people. This percentage funds the foundation’s activities, such as the monthly Market Day that donates vegan meals, purified drinking water, and clothing to those in need. The proceed portion is also a monetary pledge for the foundation’s partnering organizations that conduct environmental and charitable projects.

The real inspiration for DANYELLE is to be a source of positivity the world desperately needs. Whether it be providing clean clothing for an individual, feeding a hungry family or supporting the life-saving surgery for a child via the brand’s foundation collaborations, The (Y) Society makes these incredible opportunities possible.

The DANYELLE brand is merely the gateway to doing good for the world as the brand’s sales bring The (Y) Society to life. The customer is satisfied with a high-quality purchase while another person receives an urgent blessing. The DANYELLE brand is destined to make a difference and truly define what it means to make a distinct influence on the planet and in the lives of its people. 

The Wonders of a Wellness Routine

As an ever-active businesswoman, Danielle DiNunzio maintains a wellness routine essential to her everyday life. Without such healthy habits, DiNunzio would not be the dynamic dreamer, creator, or designer she is today. Wellness is a daily responsibility for her as she continuously prioritizes her energy and productivity levels. To help others understand the importance of a regime for everyday wellbeing, DiNunzio wants to share her approach to habitual health practices. Here are 4 insights into the Aussie entrepreneur’s wellness routine. 

The Worth of Wellness

For DiNunzio, wellness involves various components of equal importance. For any wellness routine to be successful, she insists that balance is key. The alignment of mental, physical and spiritual wellness is crucial for DiNunzio. She believes that without one of these elements, all of them will fail and one’s overall wellness will be unsuccessful. To DiNunzio, having a wellness routine in business and life is essential. She chooses to only associate with others in business who also prioritize their wellness so she can be certain of progress while working with them. DiNunzio makes running a part of her wellness routine to enhance her mental alertness, problem-solving skills and creativity. She trains to be mentally sharp for herself and her team.  

Routines Reap Benefits

To jump start her day, DiNunzio cherishes the morning. Avoiding her phone and any business relations until 9 AM, she wakes out of her slumber with a head full of new findings and creative ideas derived from her dreams. DiNunzio seizes the small window between subconsciousness and consciousness as she awakes to capture all her innovative thoughts. She embraces herself and the universe while she thanks God for protecting her during her rest and the sun for showing up again. She then prepares to exercise and energize for the day while instilling her intentions and planned outcomes for what is ahead. After her morning workout, she breaks her fast from food and water for a nutrient-filled breakfast.  

Rewarding Recovery 

As business keeps her busy, DiNunzio ensures she recovers from each day. Her recovery is split into two segments, physical and mental. She physically recovers at the end of her day by stretching, using a massage roller and drinking hot green tea with ginger to reduce inflammation. Mental recovery is addressed throughout her day until she returns home. DiNunzio preserves mental energy by only contributing her thoughts to necessary situations as they arise. She makes certain that problems or difficulties of the present day are not carried over to the next. To finalize her mental recovery, DiNunzio arranges time alone in silence at the end of each day. 

Sustaining Strength

Plant-based eating has elevated DiNunzio’s energy levels. Feelings of sluggishness simply do not exist for her. To keep a high-performance rate throughout her days, she maintains an invigorating fitness schedule, avoids alcohol and remains determined to accomplish her daily agenda. For those combating tiredness during their day, she recommends they avert unhealthy snacks and dress in activewear. If fatigue hits, engage in a feasible 7-minute workout to encourage motivation and boost energy levels.

What is slow fashion and what are its benefits?

DANYELLE is a proud participant in the slow fashion movement, which is an ethical, eco-friendly approach to fashion that helps to preserve our planet’s natural resources and support local artisans. 

The principles of slow fashion include: 

  • Using manufacturing processes that respect the environment, animals and people. The DANYELLE difference is defined by our made-to-order production process using locally sourced materials. By not creating excess inventory, we are demonstrating how much we value earth’s precious elements. We embrace a zero-waste manufacturing standard. We have also chosen to help pioneer the use of plant-based cactus leather in the fashion industry as a way to preserve water, limit our reliance on animal products, and ultimately reduce our carbon footprint. 
  • Promoting a sustainable way of living for artists and consumers. DANYELLE pays higher than average wages to local artists and nurtures new talent. We donate 50% of each sale to a charitable foundation, chosen by our customers, to further encourage people to make a positive impact on our world.  
  • Supporting fine craftsmanship that extends the life of the garment. DANYELLE uses high-quality, durable materials and methods to produce items that will be treasured for many years to come. Our shoes and travel accessories will not quickly wear out and end up in a landfill. 
  • Developing fashion with emotional and/or cultural significance so consumers feel long-term connections with each piece. All DANYELLE products are hand-crafted and hand-painted cultural works of art that can become treasured collectors items.

Anyone can participate in the slow fashion movement. Start by reducing your wardrobe waste: Choose quality garments that won’t quickly wear out or go out of style. Avoid synthetic textiles made with chemicals. Shop sustainable brands. Actively support ethical companies that pay decent wages to their workers and care about providing good working conditions.    

Some businesses focus primarily on the profit. At DANYELLE, we believe it’s not the dollar, it’s the difference. We are in business to help make the world a better place. I hope you join us.

What you need to know about plant-based leathers

If you want to slip on sustainable luxury straight from the runways of Milan, consider plant-based cactus leather. It was chosen for many of DANYELLE’s signature designs because it is soft and durable while also being environmentally friendly. After debuting at Italian fashion houses, Mexican-sourced cactus leather is gaining status among fashionistas worldwide. 

I have pledged to promote the power of plant-based materials. With my industry experience, I understand how quickly fashion can negatively impact the earth. Here is what you will discover about our designs made with plant-based cactus leather: 

  • It feels upscale. Cactus leather is soft, flexible and breathable. It has an elasticity that lends itself to superior comfort.  
  • It is durable. It stands up so well to wear that it also meets the automotive industry’s technical specifications. Expect it to look great 10 years from now! 
  • It supports a clean environment. Cactus leather does not have any toxic chemicals (it is free of phthalates and PVC) and is partially biodegradable. The cactus used to make this plant-based leather also does not require extensive water use. 

To avoid filling landfills and harming sea life by using detrimental waste such as microplastics, I chose to launch DANYELLE as a slow fashion brand that prioritizes the planet and its people.

By creating sustainable items and donating half of my proceeds to those in need, I help preserve the earth and humankind. 

DANYELLE’s Divergence

The contrast between the fast fashion industry and the slow fashion movement is like night and day and proves an apparent gap throughout the clothing manufacturing niche, putting unfashionable truths on display. The harsh reality is that the fast fashion industry’s production surplus afflicts the earth in major ways like sending microplastics from waste bins into waterways that lead into our oceans while ever-changing fashion trends cause a worldwide contribution to landfills. With its simplistic and solely eco-conscious concept, slow fashion exists to combat fast fashion practices and instill an ethical approach to clothing production by honoring the planet’s resources and the people required to manufacture them into top-quality products.

According to a report from The Ellen MacArthur Foundation, the fast fashion industry is responsible for wasting 12% of textiles within production procedures, recycling less than 1% of materials to create reusable attire, and leaving 25% of clothing items unsold. The objective for DANYELLE as a slow-fashion footwear brand is to pursue a zero-waste production method and execute a made to order process to savor all utilized materials, preserve the earth’s welfare, and uphold human dignity in the manufacturing and distribution stages.

When Danielle first entered the fashion industry as an emerging artist, she encountered a series of struggles, a primary obstacle being the pressure to mass-produce. She soon discovered all the market trends were entirely dictated by fashion influencers and social media buzz. Rather than remaining mentally, physically, and financially strained as she strived to satisfy fluctuating fashion shifts, Danielle decided to define her brand by slow fashion standards as a sense of fashionable freedom for her creativity as well as the earth’s environment and its inhabitants. The DANYELLE brand identifies slow fashion as an art form, a connection to the earth and its elements, and a sustainable solution to fashion production that honors human craftsmanship. Slow fashion is clothing manufacturing, made simple. It brings the production process back to the basics by relying on human-inspired inventiveness as it treasures the natural creative design of the creation process’s every step.


Welcome to DANYELLE DIARIES, the official blog for THE DANYELLE BRAND that covers relevant topics such as fashion, wellness, travel, and charity. With one interesting and educative blog post posted per week, the goal is to inform readers about important themes that offer them a greater sense of awareness and help them expand their knowledge on insightful subjects. The purpose of DANYELLE DIARIES is to introduce readers to various topics that strongly relate to DANYELLE’s industry approach including its business ethics and stance on sustainability. The blog is also intended to highlight Danielle DiNunzio’s (the DANYELLE founder) values concerning the clothing market and personal health in addition to her love for adventure and passion for non-profit efforts.  

Danielle’s objective for the blog is to offer readers an inside look into the brand’s concrete morals associated with slow fashion practices and advocacy against the fast fashion movement to conserve the planet’s resources. She seeks to shed light on suitable tricks to help readers live a healthier lifestyle, share travel tips derived from her excursions, and spotlight DANYELLE’s foundation in addition to its partnering organizations who conduct critical work to improve the wellbeing of the earth and its people.  

With a blend of exclusive brand perspectives, her self-reflection, and research-based information, Danielle hopes to inspire her readers with beneficial material that both elevates their consciousness and empowers them to make a positive impact with all that they discover! More than a leisurely read, this blog is structured to be an illuminating platform for readers to grow, flourish, and influence with all they learn.   


To all my friends and family that know me as Danielle, I am also a creative, a designer, a fearless visionary, lover of the earth, its elements, and people, and a proud brand owner of THE DANYELLE BRAND. Much more than a simple logo or a mere trademark for my distinct footwear, my brand is a symbol of what is possible when you believe in yourself and never cease to dream. My brand is a beam of inspiration, encouragement, and empowerment for the planet and humanity – it is a reflection of me, my values, and my heart for the world to become better through compassion and genuine acts of kindness. 

Through sincere sacrifice, endless hours of creation, and consistent collaboration with my team THE DANYELLE BRAND has become reality. Since September of 2020, I have been actively establishing my business and brand in Jalisco, Mexico. I have religiously devoted myself to launching DANYELLE as an eco-friendly footwear brand created to support sustainable fashion and underprivileged communities. With my signature TRAVEL SLYDES made of genuine and cactus leather materials, a made to order production process, and 50% of every sale donated directly to my brand’s partnering foundations who work to uplift the earth and humanity, DANYELLE is dedicated to making sensational change for the greater good of all.  

The brand’s objective is to flip the fast fashion scene with a slow fashion approach, savoring every element of earth to achieve a zero-waste world, one step at a time. For me, it’s not the dollar, it’s the difference – my brand exists to suit consumers’ styles while enabling them with opportunities to give back so others in need can benefit. Through DANYELLE’s website, I can educate consumers on the conventional fashion industry, consciousness consumerism, and the positive differences being made by the brand’s worldwide collaborations with extraordinary non-profit organizations that help the earth and humankind.  

Amid the global pandemic, such trials transformed my life into a catalyst for change, turning my many passions into an incredible career. In the middle of all the chaos, I refused to let doubt or fear swarm my mind and mission. I chose to combine all my experience and condition it into knowledge, a promising path I have proudly walked since the initial launch of my brand nearly a decade ago, holding onto dear life just to witness my ideas blossom for the best.