The contrast between the fast fashion industry and the slow fashion movement is like night and day and proves an apparent gap throughout the clothing manufacturing niche, putting unfashionable truths on display. The harsh reality is that the fast fashion industry’s production surplus afflicts the earth in major ways like sending microplastics from waste bins into waterways that lead into our oceans while ever-changing fashion trends cause a worldwide contribution to landfills. With its simplistic and solely eco-conscious concept, slow fashion exists to combat fast fashion practices and instill an ethical approach to clothing production by honoring the planet’s resources and the people required to manufacture them into top-quality products.
According to a report from The Ellen MacArthur Foundation, the fast fashion industry is responsible for wasting 12% of textiles within production procedures, recycling less than 1% of materials to create reusable attire, and leaving 25% of clothing items unsold. The objective for DANYELLE as a slow-fashion footwear brand is to pursue a zero-waste production method and execute a made to order process to savor all utilized materials, preserve the earth’s welfare, and uphold human dignity in the manufacturing and distribution stages.
When Danielle first entered the fashion industry as an emerging artist, she encountered a series of struggles, a primary obstacle being the pressure to mass-produce. She soon discovered all the market trends were entirely dictated by fashion influencers and social media buzz. Rather than remaining mentally, physically, and financially strained as she strived to satisfy fluctuating fashion shifts, Danielle decided to define her brand by slow fashion standards as a sense of fashionable freedom for her creativity as well as the earth’s environment and its inhabitants. The DANYELLE brand identifies slow fashion as an art form, a connection to the earth and its elements, and a sustainable solution to fashion production that honors human craftsmanship. Slow fashion is clothing manufacturing, made simple. It brings the production process back to the basics by relying on human-inspired inventiveness as it treasures the natural creative design of the creation process’s every step.